Last year reporter explored the connection between millennials and astrology:
Many people I spoke to for this piece said they had a sense that the stigma attached to astrology, while it still exists, had receded as the practice has grabbed a foothold in online culture, especially for young people.
“Over the past two years, we’ve really seen a reframing of New Age practices, very much geared toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends.
Callie Beusman, a senior editor at Broadly, says traffic for the site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief of The Cut, says a typical horoscope post on the site got 150 percent more traffic in 2017 than the year before.
In some ways, astrology is perfectly suited for the internet age. There’s a low barrier to entry, and nearly endless depths to plumb if you feel like falling down a Google research hole. The availability of more in-depth information online has given this cultural wave of astrology a certain erudition—more jokes about Saturn returns, fewer “Hey baby, what’s your sign?” pickup lines.
Before the Internet, the only form of astrology available to the masses was sun sign “horoscopes” in newspapers, a very watered-down form of astrology that is more poetry and creative writing than actual astrology. I started this blog in 2005, at the very beginning of the spread of astrological wisdom over the Internet, as a way to help to spread the word about the ways in which astrology can be seen at work in the real world.
This article takes an interesting stance in […]
The Full Moon on the 19th is at the very last degree of Libra. The 29th degree is also called the “critical” or “anaretic” degree – it is a degree of completion and marks the end of one cycle and the evolution into another. There is a poignancy to this degree, and it is often associated with the idea of chickens coming home to roost – it’s too late to control the outcome, but the facts must be faced.
The 29th degree, sometimes called the “critical” or “anaretic” degree, is associated with the endings of cycles and new beginnings. The word “anaretic” derives from “anareta,” which in ancient astrology signified the planet of death in the natal horoscope. The Hellenistic astrologer Ptolemy’s writings use the word “anaretic” as an antonym for “benefic,” meaning dstructive or fatal. This is what has given the 29th degree such a bad rap, although endings are actually the harbinger of new beginnings and not to be feared.
This Full Moon in Libra, the sign of balance and integration, encourages us to find a way to leave behind anything in our lives that is standing in the way of our finding that internal balance. Something is bound to come to an end in order to help us to continue to grow in that integration and harmony. At the Libra Full Moon, the Sun is in Aries and a balance is required between our personal needs (Aries) and our ability to integrate those needs into our interactions with others in a way that will maintain equilibrium and balance. Libra’s love of beauty stems from this need for peace within, and at this Full Moon it will […]
There’s a lot of planetary energies during this period, with three planetary bodies changing signs and two changing direction, as well as a Full Moon! Read on for all of the details… (dates refer to the Eastern time zone)
Saturn and Pluto turn retrograde. Towards the end of April both Saturn and Pluto will turn retrograde, meaning their apparent motion as we observe the planets will appear to move backwards. These planetary shifts from retrograde to direct motion mark shifts in direction of focus – the retrograde periods help us to look back into the past and see what is unfinished or what needs to be recreated in order to more fully serve us in the future. Then when a planet turns direct again we are able to make forward strides more effectively. Saturn and Pluto are preparing for that retrograde turn, they are at a virtual standstill and their influence is more powerful – especially if these planets are hitting sensitive points in your own natal chart (between 18 and 25 degrees of Capricorn, Cancer, Libra and Aries). Pluto turns retrograde on April 24th and Saturn turns retrograde on April 29th.
Saturn (tests and challenges) and Pluto (creative destruction) are at their closest point now until they collide in their official conjunction in January of 2020. The combination of these two planets generally denotes a destructive force that can clear the path of any debris that is interfering with the natural movement of the Universe towards balance. This has the potential to be a positive force, but it is also associated with contraction and challenge, especially now since both planets are in the contracting sign of Capricorn. They are aligned with the South Node of the past, denoting that […]